Work

Rubyx, a fintech startup founded in 2019, enables financial institutions to offer instant short-term loans to African SMEs. They use AI algorithms to improve credit risk analysis and recently gained trust through a brand redesign and user-centered processes that I brought to the company.

The French startup Baloon Assurance aimed to revolutionize insurance access in West Africa. By employing OCR technology for quotes and implementing a redesigned funnel, focusing on user experience, they significantly boosted conversions, making insurance more accessible in the region.

To overcome limitations of paper-based processes, Baobab initiated a digital transformation. However, teams lacked skills in user-centered design. Process improvements and strategic deliverables led to the establishment of a distributed team with user-centered design capacity. (Word count: 50)

As lead designer I developed and tested the Qivivo smart thermostat for French homeowners, gathering feedback from 100 families and ultimately launching the successful Smart Qivivo Thermostat. The company was later acquired by COMAP in 2018.

LifeGate pioneers innovation in monitoring and intervention for chronic diseases, particularly diabetes, using patented wireless technology to transmit continuous glucose monitor data. IDEO designed a patient interface, recognizing the stigma of medical alert systems and the preference for communal care.